If you’re a Magnolia State resident — or a regular reader of MrSEC.com over the years — you might remember Mississippi State’s Road Dawgs Tour. It’s State’s offseason fundraising tour. Like all the other schools out there, MSU sends its football and basketball coaches out to do the shake-and-howdy thing with the school’s boosters in hopes of selling tickets and raising funds.
Only this year it’s not being called the Road Dawgs Tour. Playing off a billboard/marketing campaign that got under the skin of rival Ole Miss fans, MSU has renamed its caravan the Our State Tour. As in “Mississippi is our state.”
It’s a small change, but it is sure to bring about a big wince from Rebel fans on the whole. That, in turn, will bring about big laughs from Bulldog fans who’ve already won the Egg Bowl from Ole Miss in three-straight seasons… the first time that’s happened since World War II.