Just goes to show that it does not matter if you are a football player, coach, or student - Geeks cannot dance.
A strong argument can be made that no athletic department in the SEC has done a better job of using internet video to promote itself than Vanderbilt’s. (And now that David Williams has actually been named “athletic director,” it’s probably time to stop with the “but Vandy doesn’t have an athletic department” jokes.)
From behind-the-scenes video on signing day to the unveiling of the Commodores’ new unis, the folks at VU “get it” when it comes to marketing their new “anchor down” brand online. Which is no surprise, these folk are at Vanderbilt after all.
Yesterday, a new video was posted at the school’s website showing the Vandy football team — players and coaches — having a “dance-off” in a team meeting room. Silly? Maybe.
But to a prospect watching the clip and seeing a grown man do the worm while head coach James Franklin laughs his rear off, it’s probably a pretty good inducement to answer the phone when VU calls. Get an eduction, live in a big city, play better football — at least that will be Franklin’s pitch — and have a good time while doing it.
The guy doing the worm? Offensive line coach Herb Hand. Not bad.
Not a bad way to continue to promote one’s program, either.