Last month, what looked to be a quiet holiday season went boom when the Big Ten surprisingly swiped Maryland from the ACC and Rutgers from the Big East. The Big East responded by inviting Tulane into the family. At that point most of the Big East’s biggest basketball schools said, “That’s enough,” and announced just days ago that they would be breaking away from their football-playin’ brothers to create a new hoops-first conference of their own.
Instead of a season of peace, presidents, commissioners, coaches and fans are back to nervously holding their breath as they wait for the next big move. Silent nights will be replaced with anxious nights for many.
With expansion and realignment in the air once more, we’re taking a numbers-based look at how things might shake out. Yesterday, we showed you the total revenue numbers — gross not net — for each school currently scheduled to be playing FBS football by 2015. Follow the money and it becomes clear that about 76 FBS schools — those not in the Big Ten, Big XII, Pac-12 and SEC — might be willing to flip-flop conferences if it meant more cash in their coffers.
Meanwhile, the biggest conferences are keeping their eyes on the ACC, the Big East, Notre Dame, and a select number of schools that might actually be worth nabbing. That’s what we’ll examine today:
1. Which schools would be appealing to the biggest leagues thanks to the number of cable households they can influence/provide? With several leagues launching their own networks, the more cable households gained, the higher the subscriber fees those conferences can try to charge.
2. Which schools have “big brand” appeal? Location isn’t everything. East Carolina — for example — might be located in the Tarheel State, but ECU doesn’t draw North Carolina-type ratings on television. Just grabbing San Diego State in California wouldn’t allow a league to claim it has drawing power across the entire Golden State. Stealing a Southern Cal or a California, on the other hand…
3. Which schools have the best academic reputations? As we noted yesterday, academics are playing a smaller and smaller role in expansion and realignment (see: Louisville to the ACC) as dollars and survival instinct become the real drivers behind many leagues’ decisions. The Big Ten and SEC, however, are in the most powerful positions moving forward. Their schools currently bring in the most revenue. If push came to shove, there would be few schools willing to turn down an invite from either conference. The Big Ten has always been very picky about trying to add AAU member institutions with big research budgets. The SEC can be choosy, too, at this point. The league’s presidents are tired of having the pointy-heads from Up North making inferences about the “dumb jocks” in the league Down South. In addition to growing it’s geographic and media footprint, the SEC’s last round of expansion allowed it to add two AAU schools to its roster. If forced to expand further, expect Mike Slive to try and land more big name brands with reputations for being solid research-based universities.
So let’s start by looking at the 25 schools we identified yesterday as having at least some hope of landing in a bigger conference: Boise State, Boston College, BYU, Cincinnati, Clemson, Connecticut, Duke, Florida State, Georgia Tech, Houston, Louisville, Memphis, Miami (FL), North Carolina, North Carolina State, Notre Dame, Pittsburgh, San Diego State, SMU, South Florida, Syracuse, UCF, UNLV, Virginia and Virginia Tech.
How many cable households are in each school’s state? How big of a brand name does each school have? And — mainly in the case of the Big Ten and SEC — which schools offer the most academic clout?
Boise State
Cable Households in Idaho*: 161,850
Top 100 in Research Expenditures**: No
AAU Member Institution: No
Summary: The Broncos have a national name when it comes to football, but they’d better hope the Pac-12 or Big XII get froggy over other leagues’ moves. Idaho would add little value to a conference’s own television network. The school also brought in just $31 million in total revenue in fiscal year 2011-12. That only reinforces the idea that BSU’s other programs lag behind Chris Petersen’s football program. Boise State might look good on a cocktail napkin while you and your buddies draw up a universe with four 16-team conferences, but the reality is that Boise State will need some help if it’s to land in a super-conference.
Boston College
Cable Households in Massachusetts: 2,230,240
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Location hurts the Eagles. The Big Ten probably won’t make a run at a non-AAU school unless there’s a huge upside (more on that below). For a league looking to stretch farther South, BC’s also out of luck on that front. Of the remaining big boy leagues, the SEC, Big XII and Pac-12 are unlikely to branch off into Massachusetts, no matter how big the Boston TV market is. The Eagles best bet is for the ACC to survive in some way. Tip: It might be time to drop the UConn hang-up and allow the Huskies into the Atlantic Coast Conference. Fighting against a Connecticut entry at this point risks cutting off the ol’ nose to spite the face.
BYU
Cable Households in Utah: 395,430
Top 100 in Research Expenditures: No
AAU Member Insitution: No
Summary: In addition to the usual culture questions — can you picture the Mormons of Provo fitting in with the farmers of Kansas, the nouveau hippies of Berkeley, or the cowboys of the Lone Star State? — BYU also has to deal with its location in a state that provides little in the way of cable households. Like Boise State, Brigham Young must hope that either the Pac-12 or the Big XII sees a hard, fast reason to expand. If so, the Cougars could benefit from the fact that they’re one of the few recognizable brand names in the western US. If not, BYU will likely be excluded from the super-conferences to come.
Cincinnati
Cable Households in Ohio: 2,978,860
Top 100 in Research Expenditures: Yes (#49)
AAU Member Institution: No
Summary: Keep an eye on UC, folks. The school boasts a quality TV market — though the state of Ohio will always be owned by Ohio State — and it’s located in a very fertile recruiting zone. Travel in and out is obviously easy. And the school’s academic reputation is improving, aided by the university’s heavy push toward academic research. The Big XII would seem to be a natural fit should that league decide to grow. If the ACC can keep itself upright, the Bearcats might make a nice expansion partner there as well.
Clemson
Cable Households in South Carolina: 996,950
Top 100 in Research Expenditures: Yes (#99)
AAU Member Institution: No
Summary: It’s been rumored for more than a year now that CU has been in contact with the Big XII, but to date nothing’s come of the internet chatter. If the Big Ten decides to look further south, it won’t be for Clemson. As for the SEC, at what point must a league protect its own region? Expansion is about gobbling up new cable households and new land, but would the SEC at some point feel better served to just grab a school within its existing footprint in order to keep other league’s out? We don’t believe so. If the Big XII, for example, were to grab Clemson it would add to that conference’s bottom line, but it likely wouldn’t hurt the SEC one iota. The Southeastern Conference already has the state university in the Palmetto State. The SEC’s goal should be to grow its own wealth, regardless of what the competition does. Thereofore, we believe it’s Big XII or ACC for Clemson moving forward.
Connecticut
Cable Households in Connecticut: 1,146,780
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Much like Boston College, UConn is hurt by its location in the far reaches of the Northeast. The Big Ten has already chosen to abscond with Rutgers rather than Connecticut and that’s telling. Entry into a trying-to-strengthen itself ACC would appear to be the Huskies’ best hope for landing in a power conference in the future… should the ACC be a power conference in the future.
Duke
Cable Households in North Carolina: 2,084,400
Top 100 in Research Expenditures: Yes (#7)
AAU Member Institution: Yes
Summary: The name brand turns television dials in basketball, but not football. Still that name is so powerful in basketball that leagues might overlook the Blue Devils’ gridiron shortcomings. Whoever lands Duke will be adding one of the nation’s premier universities. If the ACC begins to crumble, Duke and North Carolina will likely move together. Their options appear to be twofold according to folks we’ve spoken to — either Big Ten or SEC. An ACC source recently told a national publication that the SEC has been wooing those two schools for years. Our SEC sources all seem to believe that the Big Ten is eager to land the Blue Devils and Tarheels, too. These are two of the crown jewels in the super-conference race. If the ACC survives, they stay put. If not, Duke and UNC will have to choose between either academic reputation (Big Ten) or natural rivalries and travel costs (SEC). Cash-wise, the SEC and Big Ten are probably going to rank 1-2 among conferences long-term, so there likely won’t be much edge one way or the other on that front.
Florida State
Cable Households in Florida: 5,186,900
Top 100 in Research Expenditures: Yes (#93)
AAU Member Institution: No
Summary: FSU is a major national brand. Put Florida State on television against almost anyone and you’ll draw some viewers. The ‘Noles are also one of just two schools in the Sunshine State that can allow a conference to claim ownership of the state’s five million cable households. The SEC made an unofficial offer to Florida State back in the early ’90s, but the Seminoles chose to jump to the ACC instead. (Obviously, not a wise move.) With television dollars the most important aspect of expansion these days, would the SEC’s presidents believe FSU could put money in their pockets? Would Florida be willing to allow an arch-rival to catch up financially via entry into the Gators’ own conference? The game has changed in 20 years and we think it’s doubtful that the SEC — unless it gets very, very defensive — would extend an offer to the Seminoles. Like Clemson, it appears that Florida State will either stay in the ACC or head to the Big XII (should Bob Bowlsby’s conference decide to expand). FSU’s lack of AAU cred would most likely scuttle any chance of a Big Ten marriage.
Georgia Tech
Cable Households in Georgia: 2,025,600
Top 100 in Research Expenditures: Yes (#26)
AAU Member Institution: Yes
Summary: An old member of the Southeastern Conference, Tech has everything a league not named the SEC would look for — AAU membership, a great academic reputation, a location in one of the nation’s true talent hotbeds. But like Clemson and Florida State, the only way Tech could grab an invite from the conference it once left would be for said conference to go on the defensive. And that’s not the SEC’s style. It’s been rumored that Tech has had discussions in some form or fashion with the Big XII. School officials have denied that. We at MrSEC.com have been told by numerous sources inside the SEC and on the business side of college athletics that Tech and the Big Ten have been communicating and that Tech is preparing for a leap in that direction (depending on the exit fees Maryland will have to pay to the ACC office). Tech officials will deny this, too. We won’t believe them. If the Big Ten expands further, expect Tech to join Maryland and another southern school on Jim Delany’s target list.
Houston
Cable Households in Texas: 4,543,410
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: A good TV market, improving facilities, and a location saturated with recruits all make Houston more desirable than one might initially think. Going back a quarter of a century, the SEC actually had some preliminary talks with Cougar brass about entering the league along with Texas A&M. That said, who might make a run at Houston now? Not the Big Ten due to academics. Not the ACC as it tries to hold itself together. Not the SEC as it has already landed Texas A&M (and the reasons for conference growth have changed since the late-80s, making Houston nothing more than surplus for the SEC at this point). The Big XII probably won’t call either since that league already claims the state of Texas. Tally it up and Houston fans wanting to land in a major conference should be praying that Larry Scott decides to expand to 16 schools and that he still wants to gain entry into the state of Texas. Houston might not be the biggest television draw in the state, but coupled with SMU, for example, the Pac-12 might be able to claim quite a few of those cable households in both the Dallas and Houston areas. Otherwise, it’s likely the Cougars will be left without a chair when the music stops in this round of expansion.
Louisville
Cable Households in Kentucky: 981,360
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Forget the academic issues, Louisville jumped Cincinnati and UConn on the ACC’s invite list thanks to its name brand in basketball and it’s profitability. As we showed yesterday, thanks to Papa John’s Stadium and the new KFC Yum! Center, the ‘Ville is raking in the cash. For fiscal year 2011-12, the Cardinals ranked among the nation’s 20 biggest revenue producers. If the ACC goes bye-bye, expect the Big XII to take a long look at adding Louisville (if, again, that conference decides it must expand). U of L almost got an invite over West Virginia a year ago through political maneuvering. Next time around, the Cards might get an invitation solely on merit.
Memphis
Cable Households in Tennessee: 1,456,310
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Surprisingly, Memphis is one of six just six schools outside the Big Five (ACC, Big Ten, Big XII, Pac-12, SEC) to have made more than $42.9 million in athletic department revenue last year. The number of cable households in Tennessee is decent, but the Tigers aren’t the biggest draw in the state… especially when it comes to football. That said, if the Big XII wanted to expand to reach the 16-school mark, Memphis might be a good fit in terms of growing that league’s geographic footprint, basketball reputation, its lineup of Top 50 television markets. But Memphis will probably be on the outside looking in barring a massive growth spurt by the Big XII.
Miami (FL)
Cable Households in Florida: 5,186,900
Top 100 in Research Expenditures: Yes (#76)
AAU Member Institution: No
Summary: Miami is a national brand. In fact, it’s probably more of a national football brand than it is a local brand. Flip on a Hurricane football game and more often than not you’re going to see a whole lot of empty seats. That’s why we believe Florida and Florida State are really the only schools that would allow a conference to claim the Sunshine State’s more than five million cable households. To gain entry into a super-conference, Miami will also have to overcome its reputation for cheating and skullduggery. The U’s academic reputation is strong, but we still believe Cane fans should be hoping that either a) the ACC survives or b) the Big XII decides to expand in a big way by grabbing both Florida State and Miami. We just finished talking about Memphis… if it came down to it, would the Big XII grab the Hurricanes or the Tigers. Yeah, we think Miami, too. ACC or super-Big XII seem to be the most realistic options.
North Carolina
Cable Households in North Carolina: 2,084,400
Top 100 in Research Expenditures: Yes (#17)
AAU Member Institution: Yes
Summary: See Duke’s summary, though Carolina plays better football.
North Carolina State
Cable Households in North Carolina: 2,084,400
Top 100 in Research Expenditures: Yes (#44)
AAU Member Institution: No
Summary: NCSU is the third wheel in terms of expansion into the state of North Carolina. UNC and Duke are the top options. Should those two land in one conference, it’s possible that State could serve as a fallback for the other league. NC State boasts solid academics — though not the AAU membership that Big Ten presidents crave — and the school would offer the Raleigh television market as well as some claim on the state’s two million cable households. Still, State should be hoping for ACC survival or a Research Triangle power play that would land UNC, Duke and NCSU in one league, be it the SEC or the Big Ten.
Notre Dame
Cable Households in Indiana: 1,362,930
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: This is probably the only non-AAU school that the Big Ten would chase (hoping that it could help the Irish grab an invite from that esteemed grouping). Notre Dame recently announced a partnership with the ACC for all sports but football, though it will schedule five ACC teams per year while maintaining its independence. But the Big East’s rapid crumble will force Notre Dame to move its non-football sports quicker than it would have liked. Will the ACC welcome the Irish ahead of schedule? Will it use Notre Dame’s all-sports worries as leverage to force Brian Kelly’s program into the league on a full-scale basis? Will the Big XII rush in and woo the Irish with an immediate welcome sans football? Everything is on the table when it comes to the top national brand in collegiate football.
Pittsburgh
Cable Households in Pennsylvania: 3,473,150
Top 100 in Research Expenditures: Yes (#20)
AAU Member Institution: Yes
Summary: Pittburgh is a good fit for the ACC if that league survives. Pitt would be a great fit for the Big Ten, if Penn State wouldn’t put up a squawk. Already boasting West Virginia, the Big XII would have to be considered a potential landing spot for the Panthers as well. And don’t cross off the SEC just yet either. If the league had opened its doors to WVU its teams would already have to travel through the Pittsburgh airport en route to Morgantown. Getting an SEC Network on Pennsylvania cable systems would be a plus at the bank and on the recruiting trail. The school’s academic rep would also please SEC presidents. The problem is the “fit.” Aside from Vanderbilt, not one other league school is based in large city featuring competition from professional athletics. SEC passion has grown in part thanks to the fact that before 1960, the only game in the South was college ball. Pitt doesn’t fit that mold. But just look those cable households and there are only two big programs in the Keystone State.
San Diego State
Cable Households in California: 6,963,130
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Clearly, SDSU does not have the statewide pull of big brands like USC, UCLA and Cal. It’s location leaves the Aztec administration with just one real hope — a Pac-12 invitation. Would the Pac-12 add a fifth school within the Golden State? Why would it when it could expand into new territories like Las Vegas, Dallas or Houston?
SMU
Cable Households in Texas: 4,543,410
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: There’s only a slim chance of Southern Methodist landing in a super-conference. As we discussed while breaking down Houston’s chances, SMU would probably need the Pac-12 to offer up a pair of invites to both of those big city Texas schools. The odds of that happening seem long, though.
South Florida
Cable Households in Florida: 5,186,900
Top 100 in Research Expenditures: Yes (#62)
AAU Member Institution: No
Summary: Who knew that USF boasted such a large research budget? The school is also located in easy-to-reach Tampa. And there sure are plenty of television sets in the Sunshine State. But the Bulls aren’t as big a draw as Florida, Florida State or even Miami in terms of name recognition. The ACC could attempt to strengthen itself by adding USF, but FSU would probably put up a fight. For any other league, South Florida would probably look like Option #3 at best behind Florida State and Miami.
Syracuse
Cable Households in New York: 5,684,780
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: Like UConn and Boston College, Syracuse is in trouble. The chools lacks the AAU status to get much interest from the Big Ten. No other league is likely to make a play for a school that far north and east. Orange fans had better hope the ACC can protect itself from invaders.
UCF
Cable Households in Florida: 5,186,900
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: See USF. Replace Tampa with Orlando. And remove the Top 100 research budget. Other than that, the Knights’ will face the exact same obstacles as South Florida.
UNLV
Cable Households in Nevada: 559,790
Top 100 in Research Expenditures: No
AAU Member Institution: No
Summary: As we showed you yesterday, UNLV make some nice revenue for a school not currently based in a power conference. The Las Vegas television market is a good size. The city itself is a national attraction. The days of mob-owned casinos are a thing of the past. But the school lacks a prime academic reputation. Would a league like the Pac-12 or Big XII give the Runnin’ Rebels the big promotion they’ve always wanted? It would be a risky move. Especially considering the economic and environmental worries facing the city these days. If all hell breaks loose and leagues start scrambling to just add schools and television content, then Nevada-Las Vegas could indeed be kissed by Lady Luck.
Virginia
Cable Households in Virginia: 1,903,900
Top 100 in Research Expenditures: Yes (#72)
AAU Member Institution: Yes
Summary: The next Maryland. At least that’s what a lot of people connected to the world of college athletics have told us. Virginia has everything that the Big Ten could possibly desire. Reportedly, the two parties have already had conversations — and from what we’ve been told — UVA and Georgia Tech could be the next “surprise” move by the Big Ten. The SEC would probably have an interest in Virginia as well, but a marriage between those two parties would seem to be unlikely at this point. Of course, there’s always the possibility of the ACC somehow holding itself together.
Virginia Tech
Cable Households in Virginia: 1,903,900
Top 100 in Research Expenditures: Yes (#41)
AAU Member Institution: No
Summary: For the past few years there’s been talk of Virginia Tech possibly heading to the SEC, though school officials have shot that chatter down on many occasions. Last summer, rumors spread that Tech might look to the Big XII along with Georgia Tech, Florida State and Clemson, but nothing came of those whispers. According to a source with a major equipment supplier, at least one ACC baseball coach believes Virginia and Virginia Tech are angling together for a move to the Big Ten. Tech doesn’t have an AAU membership card, but with its research budget, Big Ten presidents might feel they could sneak the Hokies into the club. For decades, VPI fought to gain entrance into the ACC. We believe it will take an ACC collapse to drive them from the home they’ve enjoyed for a little less than a decade.
(* Cable household estimates provided by The Nielsen Company, May 2011.
** 2009 research spending numbers provided by The Center for Measuring University Performance, 2011 Annual Report)
To understand why academics still play a role for those leagues in power positions, consider that the biggest spender in college sports is the University of Texas and its athletic spending hovers around the $130 million mark. Texas’ spending on academic research is usually in the $500 million range. Re-read those numbers. As panic sets in, leagues like the ACC are more likely to overlook AAU membership, research spending, and academic reputation.
But as we stated above, the Big Ten and SEC can afford to be choosy. The Big XII and Pac-12 — if they feel they must expand to keep up with the league’s captained by Jim Delany and Mike Slive — might not be quite as picky considering the number of big brand schools west of the Mississippi.
The Big Ten is on pace to have 14 schools in the not-so-distant future and 13 of them will be AAU institutions. Nebraska is the outlier, but NU was in the AAU when the Big Ten snatched it from the Big XII. We’re fairly certain that if one of the 25 schools listed above isn’t an AAU school — or at least a Top 100 research university that the Big Ten feels it could work into the AAU — it won’t be getting a call from Delany. In fact, 13 of the Big Ten’s member schools rank among the top 100 in total research expenditures and School #14 (Indiana) ranks 104th.
Fitting the profile means something in most cases. Eleven Pac-12 and ACC schools rank in the top 100 for research spending. Nine SEC schools (Texas A&M, Florida, Vanderbilt, Kentucky, Georgia, LSU, Missouri, Mississippi State, Tennessee and South Carolina in that order) are top 100 spenders. The Big XII, which has seen the defections of Nebraska, Colorado, Texas A&M and Missouri in recent years has only two schools on the top 100 list left: Texas and Iowa State.
Academics mean more to some leagues than others, clearly. But while cash and television are driving the current expansion/realignment bus, academic reputation can still be a hair-splitter for leagues deciding between inviting School X or School Y. Which is why we included the academic numbers in today’s piece.
Up next, we’ll look at the most likely courses of action for each of the five power conferences. And, yes, there will be plenty of guessing involved.
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