Well, you can’t say that the guys running college football always go for the fast buck.
Yesterday BCS executive director Bill Hancock revealed that there will be no title sponsor attached to the name of the new college football playoff:
“It won’t be ‘The Vizio Championship Tournament.’ The Final Four doesn’t have one. The Masters doesn’t. The Super Bowl. That’s the kind of event we have.”
Of course, Hancock also revealed that the sponsorships for individual bowl games won’t be going away. “The semifinals will have something to the effect of ‘The Football Tournament Semifinal at the Discover Orange Bowl.”
Not to be a cynic, but you don’t think an umbrella sponsorship for the playoffs was nixed due to the possibility of conflicts with the existing bowl sponsors, do you? The folks at Discover probably wouldn’t be thrilled, for example, if “The Visa Football Tournament Semifinal at the Discover Orange Bowl” was the name of their game. The gang running the bowl in New Orleans probably wouldn’t like “The Samsung Football Tournament Semifinal at the Nokia Sugar Bowl,” either.