March 26th, 2013 12:30 PM║ Posted By: John Pennington ║ Permalink
║ Schools: Georgia
Tags: Georgia, Georgia Mark Richt, NCAA, recruiting
Ah, Twitter. Dumbing down our society 140 characters at a time since 2006.
The boom in Twitter usage and in social media in general has — as you know — led the NCAA to attempt to rewrite its rule book in recent months. With new forms of electronic communication popping up just about every day, college sports’ governing body has decided it wants to stop monitoring and counting every tweet, text and Facebook post. Who can blame it?
Coaches like Georgia’s Mark Richt were ahead of the curve on Twitter, in particular, using it as a means to sell their programs one short blast at a time:
“Twitter has gone a little crazy in recruiting. Direct messages to kids are legal. And Facebook, there’s still a lot of communication going on through Facebook. But we just talked the other day — I personally need to get more involved on the direct messaging on Twitter because that’s where a lot of them are solely doing their social media communication…
There’s just so many people communicating that way, and following your program that way. And it’s the way to put really positive content out on our program, let people have a little bit of an inside feel on what’s going on here at Georgia, and what might be going on in my life or whatever — not that I do a lot of that.”
Richt told The Atlanta Journal-Constitution that he manages his own account and does not farm it out to someone on his UGA support staff.
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