March 21st, 2013 08:05 AM║ Posted By: MrSEC.com ║ Permalink
Tags: CBS, Ticket City
Did you know? CBS paid $16 million for the rights to the NCAA Tournament back in 1982. The latest contract, signed in 2010, was in the billions of dollars. Read on to see how the tournament has become big business and a favorite of advertisers – courtesy of Ticket City.
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