June 29th, 2011 11:55 AM║ Posted By: John Pennington ║ Permalink
║ Schools: Kentucky
Tags: NCAA, Tom Leach, UA, UK
Yesterday, we appeared on WKJK-AM in Louisville. During a discussion with Kentucky play-by-play man and show host Tom Leach, we pointed out that John Calipari’s new mega-contract with Kentucky is simply a wise investment by the school.
With every win Calipari puts on the board — and we’re talking about the ones the NCAA allows him to count — exposure increases for UK. That’s exposure for the school, not just the hoops program. Winning brings exposure and exposure brings revenue (and even new students).
That was our take anyway.
Turns out, Coach Cal has now detailed that very thing on ESPN Radio:
“Our licensing revenue doubled last year and half of that double goes back to the general fund for our campus, $4.5 million in licensing. The other thing is we had 14,000 applicants for 4,000 positions for the freshmen, which is the highest in the history of the school. What you hope is you’ve added value… for everybody, not just me.”
When Nick Saban arrived in Tuscaloosa in 2007 and it was announced he’d make about $4 million per season, fans and media members gasped. “How can any school pay a coach that much?”
“Mal Moore can answer that,” writes Kevin Scarbinsky of The Birmingham News. Saban has taken the Tide to BCS games (more money, more exposure), won a national title (more exposure), led the school to a stadium expansion (more money), and driven up merchandise sales (more money).
That big money UA and UK are spending for their top o’ the line coaches? It’s actually smart money. The schools are getting good returns on their investments.
There’s a reason so many of us feel guys like Calipari and Saban are “worth every penny” of their huge contracts — the bottom line proves they are.
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